Associate Dir Enrollment Marketing/Communication

Job Details
Working Title:
Associate Dir Enrollment Marketing/Communication
Enrollment Communications
Enrollment Management and Student Success
Posting Date:
Job Category:
Position Group:
Job Description Summary:
Job ID:5884 Unclassified - FT (Salary)
The Office of Enrollment Marketing & Communication seeks an energetic, creative, and collaborative individual to serve as Associate Director of Enrollment Marketing & Communication. In partnership with fellow team members, Strategic Enrollment Management & Marketing (SEMM) colleagues, and divisional partners, this position will play an integral role in the realization of organizational priorities and institutional goals. Reporting to the Director of Enrollment Marketing & Communication, the Associate Director will strategically plan, manage, and execute integrated and comprehensive current student communication plans for offices within the Division of Enrollment Management & Student Success (EMSS), utilizing varying media, best practices, and industry-leading trends. Through the collection of data and assessment and analysis of key metrics, the position will measure the effectiveness of communication efforts and further inform divisional practices.
Duties/Physical Demands:
Plan, manage, and execute an integrated and comprehensive communication plan using varying media, including but not limited to email, print, web, text, digital marketing, and social media for current undergraduate students, parents/authorized viewers, campus partners, and other targeted audiences at all stages of the student lifecycle, as well as for key enrollment and student success initiatives and programs. (40%)
Serve as a liaison to University Communications and Marketing (UCM) for current students communication plans to ensure projects are developed and executed to meet the clients' needs. Ensure communication workflows, both internal to the Office of Enrollment Marketing & Communication and UCM, and external to the institution, are monitored, prioritized, and adjusted as needed based on client and audience needs. (25%)
Manage budgets related to communication plans and projects, examine costs and ROI related to communication plans and projects, and identify areas for possible cost savings. Utilize data to assess and analyze key metrics and measure the effectiveness of communication efforts. (10%)
Provide student data to divisional partners, mail centers, academic divisions, and other offices as needed for all related communication plans. (10%)
Monitor and benchmark other university communication and marketing strategies for messaging ideas, best practices, design concepts, and creative approaches to communication with target audiences. (10%)
Other duties as assigned. (5%)
Minimum Qualifications:
Bachelor's Degree and at least three years of full-time, professional experience with increasingly responsibility in college admission, higher education marketing or communication, and/or marketing/sales/communication? Master's Degree may be considered in lieu of experience Ability to work independently with minimum direction and strict adherence to deadlines while handling multiple tasks simultaneously Knowledge of marketing and communication strategies Experience in integrating technology as part of a larger marketing strategy Ability to work collaboratively with various internal and external constituencies Demonstrated commitment to the highest standards of accuracy, attention to detail, and handling of confidential information Excellent oral, written, and interpersonal communication skills.
Demonstrated knowledge and experience with various software, design, and web applications
Preferred Qualifications:
Experience with CRM software and other relational databases
Work Hours/Schedule:
40 Hours
12 Months
Benefit Eligible:
Required Documents:
Cover Letter, List of Three References, Resume
Application Types Accepted:

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