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Director of Enrollment Marketing and Communication

Job Details
Working Title:
Director of Enrollment Marketing and Communication
Department:
Enrollment Communications
Division:
Enrollment Management and Student Success
Campus:
Oxford
Posting Date:
07/09/2018
Job Category:
Staff
Position Group:
Unclassified
Job Description Summary:
Director of Enrollment Marketing and Communication - Job ID# 5965
Miami University, a student-centered public university founded in 1809 and located in Oxford, Ohio, invites applications for the position of Director of Enrollment Marketing and Communication. Reporting to the Associate Vice President of Strategic Enrollment Management & Marketing (SEMM), the Director of Enrollment Marketing & Communication will provide strategic leadership, vision, and direction for the comprehensive and robust communication efforts within the Division of Enrollment Management & Student Success (EMSS).
The Director will be responsible for providing strategic marketing and communication planning and counsel, management of all facets of divisional communication and social media efforts, and consistency of messaging and efforts across EMSS's many communication platforms. The position will lead and execute initiatives that are indicative of industry-leading best practices, consistent with brand guidelines, serve to provide greater visibility of Miami University to prospective students and key influencers, and designed to increase current student knowledge of and engagement with key EMSS services, transactions, and initiatives including financial aid, student accounts, registration, and degree progression and milestones. The Director of Enrollment Marketing & Communication will ensure that Miami uses the most contemporary and effective approaches to reach current and prospective students and other key influencers and coordinates innovative communications initiatives through a variety of media including print, web, email, and social media.
Duties/Physical Demands:
The essential duties and responsibilities for the Director of Enrollment Marketing & Communication are as follows:
In collaboration with the Senior Vice President of EMSS and Associate Vice President for SEMM, provide leadership in the strategic planning, development, and delivery of Miami's enrollment and student success marketing and communication efforts including its core differentiators, brand pillars, and value propositions to prospective and current students, families, high school counselors, community-based organizations, employers, and other key influencers.
Provide regular reports, data analyses, and evaluation tools to the Associate Vice President for SEMM, directors, unit and divisional leadership, University Communications and Marketing (UCM) colleagues, and other designated persons/units on campus and further a data-informed culture to shape strategic enrollment and student success communications; analyze trends to identify potential opportunities for advancement or efficiency; monitor efforts, processes, and efficacy through analysis of key performance indicators.
Partner with University Communications and Marketing UCM to develop the overall communications strategy for the Division that includes but is not limited to print, email, web content, social media, presentations, and media releases.
Serve as liaison to the UCM for the design, development and production of print and electronic communications related to recruitment, enrollment, and student success.
Oversee all enrollment communications from the University to prospective student audiences and with current students regarding key enrollment management and student success services, transactions, and initiatives.
Direct the development of creative communications for engaging prospects, applicants, and current students in alignment with the Miami University brand and communication strategies.
Oversee the day-to-day operations of the Office of Enrollment Marketing & Communication.
Create, organize, and schedule communication plans in collaboration with divisional directors and senior leadership within the offices to ensure communication plans are devised to manage short- and long-term goals while maintaining a schedule of necessary updates and routine operations.
Lead the Enrollment Marketing and Communication team, act as an integral member of SEMM Leadership Team, and serve on the EMSS Extended Leadership Team.
Manage and maintain a divisional communication budget exceeding $1.5 million annually.
Ensure consistent and thoughtful messaging across all audiences ? both internal and external entities ? and develop strategies for the University to enhance communication to prospective and current students, media outlets, and other key influencers.
Evaluate, develop, and coordinate with the Director of Admission on the development, design and production of all print, electronic, and digital communications related to student search, recruitment, travel, and campus visits and events.
Write, edit, and produce internal communications, campaigns, publications, and advertisements in marketing the division to the university community.
Manage relationships with external vendor partners.
Ensure the ongoing assessment and development of new content by ensuring and managing interviews with current students, faculty, coaches, and others for use in communications, web content, and new media initiatives.
Stay current with higher education marketing trends and developments and issues and policies pertaining to best practices; examine the strategies of peer, competitor, and aspirant institutions.
Assess, evaluate, and ensure effective ROI on EMSS communication initiatives.
Ensure timely and accurate production and execution of all communication including but not limited to data integrity and production schedules.
Minimum Qualifications:
The successful candidate should have a bachelor's degree, with Masters preferred, with more than five years of experience in positions of progressively increasing responsibility in admission, enrollment management, higher education, or related field.
In addition, the director should have the following skills and characteristics:
Demonstrated outstanding written, verbal, and interpersonal communication skills.
Demonstrated success in developing publications, professional writing, editing, and proofreading.
Proven analytical and creative ability to address targeted messages to a variety of audiences.
Strong project management and organizational skills, including ability to set priorities, manage simultaneous projects, and complete projects on time.
Experience in using social media marketing tools to build brand awareness and a demonstrated interest in keeping abreast of new technologies with a firm understanding of web technologies, applications and analytics, including social networking, social media tools, and current communication trends (including video and mobile).
Extensive experience developing comprehensive communication flows.
Familiarity with technologies including relational databases highly desired.
Ability to work collaboratively with a wide range of people and in a deadline-driven environment.
Hours Per Week/Percent Time:
100%
Duration:
12 months
Temporary:
No
Benefit Eligible:
Yes
Required Documents:
Cover Letter, List of Three References, Resume
Application Types Accepted:
Unclassified
Criminal Background Check Required:
Yes
Post Offer, Pre-Employment Physical Examination:
No



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