Regional Director of Enrollment Marketing and Communication

Job Details
Working Title:
Regional Director of Enrollment Marketing and Communication
Regl Enrollment & Admissions
Academic Affairs
Posting Date:
Job Category:
Position Group:
Job Description Summary:
Job ID: 6552
The Regional Director of Enrollment Marketing and Communication will lead a dynamic team of talented design, web, and communication staff for Miami University Regionals, the regional system of Miami University, a highly regarded public university with a national reputation. Working with and reporting to the Senior Regional Director of Enrollment Management, the Regional Director of Enrollment Marketing & Communication will provide strategic vision and leadership for enrollment marketing, communication, and advertising by creating and administering a comprehensive and multi-channeled marketing structure with the goal of increasing student enrollment, retention, and revenue, while positively shaping Miami University Regionals' identity, profile, and visibility within local, regional, national, and international markets.
Duties/Physical Demands:
Plan, manage, and execute a fully-integrated enrollment marketing plan using varying media, including but not limited to: digital, web, social, print, voice, text, chat, and video; manage schedules, creative development, stakeholder involvement, and execution of projects, while ensuring that deliverables are on-time and on-budget; direct external portfolio; oversee relationship with marketing agencies, and manage negotiation, purchasing and production of print and digital collateral. (40%)
Research, develop and maintain a command of the competitive environment, advances in higher education, and technology to strengthen market share; leverage systems and tools available to effectively develop audience-centric marketing to attract prospective students, cultivate interest, and influence choice with key audiences; coordinate with internal and external stakeholders systematic processes to capture and cultivate student leads through SEO and SEM strategies, social media platforms, search tactics, website behavioral engagement platforms, and the university's CRM. (20%)
Manage and develop a team of enrollment marketing, communication, and design professionals and ensure their development as skilled project and process managers to execute high impact initiatives for the Regionals; plan and manage annual enrollment marketing and communication budget. (15%)
Coordinate creative and content development within the Miami Regionals and university brands to promote Miami Regionals; consult with college content experts to generate, share and leverage fresh content, new visuals, and new faculty and student profiles on an ongoing basis; write and edit content. (10%)
Evaluate marketing and communication campaigns for impact, effectiveness, and iterative planning, especially digital campaigns, to increase yield from and return on investment of recruitment marketing; calculate and analyze cost per lead, cost per enrollment, total acquisition cost per student, conversion rates of leads by marketing channel, and other metrics as the measures of impact and value creation. (10%)
Serves on the Regional Enrollment Management Leadership Team, the Strategic Enrollment Management Council, and other committees and teams as assigned; aligns Regionals marketing, branding, and tactics within university brand, policies and practice, and coordinates as necessary with University Communication and Marketing. (5%)
Minimum Qualifications:
Bachelor's degree from an accredited institution in marketing, advertising, journalism, communication, public relations or a related field.
Five years of experience and demonstrated success in marketing, advertising, communication, or related area; proven results with strategy development and execution.
Demonstrated skill in managing and motivating creative professionals, effective team building, and building a positive and enthusiastic work environment.
Experience in brand development and management, media planning and advertising placement, managing digital and web communications, vendor management, and familiarity with social media, web editing, and graphic design. Must understand emerging media channels and their relevance to target audiences.
Excellent writing skills including experience writing or editing copy; excellent verbal and interpersonal communication skills.
Ability to interpret, develop, and enforce policies and procedures, problem solve, and maintain confidentiality.
Exceptional organizational skills to manage multiple concurrent projects to meet project completion deadlines with lean staff support and within budget.
Uphold the values of Miami University and Miami University Regionals.
Position is not eligible for H-1B sponsorship.
Preferred Qualifications:
Master's degree; experience working with higher education; six plus years' experience in marketing or related area; familiarity with online learning marketing; strategic planning and execution experience; advanced knowledge, skill and technical proficiency in leveraging systems, tools, and digital tactics, as well as performance data analysis to maximize return on investment.
Hours Per Week/Percent Time:
Work Hours/Schedule:
Mon-Fri 8:00-5:00; evenings and weekends possible
12 months
Benefit Eligible:
Date to Begin Screening:
Required Documents:
Cover Letter, List of Three References, Resume
Special Instructions to Applicant:
Direct inquires to Kelli Bray at braykd@miamioh.edu
Application Types Accepted:
Criminal Background Check Required:

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