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Senior Director of Marketing & Communications

Job Description Summary: Job ID:6264 Unclassified FT (Salary) The senior director of marketing and communications works in collaboration with the VP of marketing and communications to lead the creative arm of the University's communication and marketing department. The senior director provides strategic counsel, direction and guidance to the VP of marketing and communications in developing and executing marketing and communications plans. The senior director works to champion, align and integrate the brand throughout the university.   Duties/Physical Demands: Responsibilities: In collaboration with others in the department and with campus leaders, including the VP for marketing and communications, maintain and further develop a successful integrated marketing strategy that will help to advance the University's national reputation and public identity. Manage and coordinate the creative development process, including working with outside vendors as needed and within budget, for departments across the University, including enrollment management, athletics and admissions, as well as academic divisions, regional campuses and other units. Within this process brainstorm and develop marketing materials to promote the University. Supervise a team of print and web designers, web developers, photographers, videographers and marketing specialists to foster a creative, collaborative and energized work environment. Integrate, implement, and evaluate the effectiveness of strategic marketing and advertising plans, including video production and photography. Work closely with the manager of strategy and analysis to oversee market research.    The successful candidate will have: A comprehensive skillset across a variety of marketing and creative disciplines. Solid understanding of emerging media in marketing and strategic communication and ability to convey information and content in ways that engage and excite constituents, including prospective students and their families, alumni and the wider public. A strong eye for compelling design with a creative, energizing attitude and an inspiring, motivating personality. Outstanding management and planning skills, including the ability to handle multiple projects simultaneously and manage around deadlines. Expertise or oversight experience managing digital (video and photographic) production. A collaborative and collegial orientation, eager and able to engage a diverse client base, and able to build strong professional relationships. A strong personal integrity and work ethic, as well as a sense of humor and perspective. Excellent oral and written communications and presentation skills. Ability to eloquently convey Miami's branding vision and priorities to administration, faculty, staff, students and outside constituencies.     Minimum Qualifications: A bachelor's degree in marketing, public relations, communications,  Five years of experience overseeing a complex, multi-faceted marketing and digital, branding, creative or design organization within a company, university or agency Demonstrated skill in managing and motivating creative professionals, effective teambuilding, and building a positive and enthusiastic work environment Experience developing branding campaigns. Superior oral and written presentation skills. Experience managing digital and web communications as well as media planning and advertising placement Knowledge of utilizing emerging and social media to engage constituents. Ability to manage and track spending and budget efficiently. Preferred Qualifications: Experience working in higher education marketing, communications, and/or enrollment management Superior understanding of marketing and advertising principles, including measurement and analytics, and a track record of fostering creativity across multiple mediums. Knowledge and familiarity of higher education environments and admissions recruiting. Knowledge of analytics and marketing measurement. Experience in brand management and stewardship with knowledge of developing and maintaining identity standards. Ability to manage multiple projects and priorities. Knowledge of the video production process. Job ID:6264
Salary Range: NA
Minimum Qualification
5 - 7 years

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