Web Content/Social Media Manager

Job Details
Working Title:
Web Content/Social Media Manager
Education Health & Society College
Academic Affairs
Posting Date:
Job Category:
Position Group:
Job Description Summary:
Job ID: 6603
Miami's College of Education, Health & Society (EHS) invites applications for the position of Web Content/Social Media Manager. This position will play a key role in planning, designing, implementing, reviewing and assessing the integrated communications and marketing efforts of EHS.
Duties/Physical Demands:
Responsibilities include: Collaboratively develop and implement all marketing/digital campaigns and strategies including, but not limited to, social media, website, landing pages, digital displays, and emails; copywriting - establish tone and voice to produce relevant copy for web and social media; work with Marketing Team to co-lead new business practices; devise strategies to drive online traffic, track conversion rates and improve website; raise brand and program awareness, evaluate customer research, market conditions and competitor data; review and new technologies to keep EHS on the forefront of developments in digital marketing; proactively implement plans to incorporate emerging technologies as appropriate; use the CMS (Cascade) to post updates, manage landing pages and build out new features and functionality; continually evaluate site interface to optimize the user experience; use Google Analytics to assess site performance and compile KPIs; monitor user experience and engagement and maintain KPIs to inform our content strategy; help troubleshoot any issues related to the revision/updates of the website and support the technologies required (streaming video, social media, etc.).
Minimum Qualifications:
Bachelor's degree in marketing, communications, interactive media, web design or related field; minimum of one year of post-degree work experience; exceptional copywriting and communication skills; ability to communicate complex ideas; understanding of technology; proactive, collaborative and solutions-focused with strong project management skills; ability to manage time, prioritize multiple and concurrent tasks, and quickly produce results; proficient with Microsoft Office; sound understanding of marketing principles and online community management. Miami University will not sponsor for H-1B work authorization for this position.
Preferred Qualifications:
Three years of work experience; experience with website content management systems (Cascade); fluency with usability architecture, development and design tools (including HTML), SEO, cross-browser and cross-platform compatibility, image files (jpeg, tif, png, etc.); basic understanding of website analytics and measuring ROI; solid understanding of online copywriting and how it impact search engine optimization; strong understanding of current online marketing concepts, strategy and best practice; basic video and/or photography skills; Adobe Creative Suite, particularly Photoshop.
Hours Per Week/Percent Time:
Work Hours/Schedule:
8-5 M-F with summer hours 7:30-4:30 M-F
12 months
Benefit Eligible:
Date to Begin Screening:
Required Documents:
Cover Letter, List of Three References, Resume
Special Instructions to Applicant:
Inquiries can be directed to Erin Von Bergen at wehree@miamioh.edu.
Application Types Accepted:
Criminal Background Check Required:

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